ClickTale Brings Its Visitor Tracking Tools To The Mobile Web

Israeli company ClickTale promises customers a better understanding of what visitors are actually doing on their websites, through tools like visitor recordings and heatmaps showing mouse movements and clicks. Today, it's launching a mobile product in private beta. ClickTale's senior technology evangelist Shmuli Goldberg says that on a conceptual level, the company is trying to bring the same capabilities that it offers for desktop websites to mobile. But in order to make that happen, it had to start tracking a whole new set of behaviors ? not just clicks, but also every swipe, scroll, tilt, and pinch.

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